David Williams

With over 30 years experience in business development and strategic planning, David has developed a number of early intervention strategic solutions to support the commercialisation process within the international pharmaceutical sector.


David progressed to collaborate with medical and clinical associations, societies, colleges and accreditation authorities internationally to develop and deliver fair, balanced, unbiased and independent accredited events and on-line programmes in support of medical Continuing Professional Development.


David is currently devising and implementing marketing and business development strategies for medcomms and specialist healthcare agencies.


David also provides special services to the Argon Global Network of independent healthcare agencies









The Origins of 3C ...


  Kenichi Ohmae, one of the world's leading business and corporate strategists, developed the 3Cs Model, a strategic look at factors needed for success.


The 3Cs Model points out that a strategist should focus on three key factors for success.  In the construction of a business strategy, three main players must be taken into account:


                       A. The Corporation   B. The Customer   C. The Competitors


Only by integrating these three C's (Corporation, Customer, Competitors) in a strategic triangle, a sustained competitive advantage can exist. Ohmae refers to these key factors as the three C's or strategic triangle.



Whether you want to manage your communications activities, develop educational initiatives, or progress a marketing strategy, the 3C Model will apply. 


For more information or an initial informal chat just call or email 3C Strategy using the contact details below.









David Williams

tel: +44 (0) 7721 919365

email: david@3CStrategy.net